Earlier this week I arrived for a four month stay in Australia. My husband and I are leading an Environmental Science study abroad program for 26 college students. One of my roles as co-supervisor is to oversee the oral communications component of the program and as such, I am interested in what the students find challenging about communication -- oral and written. This morning I queried the students about the challenges they face when writing papers. I received a myriad of answers, but the one that immediately caught … [Read more...]
Who Are You Writing To?
January 17, 2012 By Leave a Comment
If you’re an entrepreneur or a small business owner you’ve been directed to “define your niche” or “describe your ideal client.” You’ve probably been given these instructions more often than anything else. There is a reason – it’s because it is one of the most important keys to business success. As a new entrepreneur, we sometimes hesitate defining our niche, afraid we will lose business. The opposite is actually true. The tighter and more defined your target market the greater your chances … [Read more...]
